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How do I get my website ranked in google.

A question very commonly asked, so we are here to help!

Unfortunately, there is a lot more to it than pressing a big "rank first for everything" button. So grab a coffee...

SEO.

A question we regularly get asked by our clients is how do I get my website to rank in Google? So we are here to help you understand what good SEO is how it works and the do's and don'ts of good Google search engine optimisation.

The first thing we have to explain and you need to understand before trying to achieve any kind of Google generated traffic results, is that good SEO is not instant, nor is it easy. Something that is also very important to remember when performing any kind of search engine optimisation, is that the performance of your website in search engines is no longer measured by where your site ranks in Google, it is measured by how much traffic your website is generating.

Measuring your website presence by how it ranks in Google is no longer practical for many reasons, one of the biggest reasons is that to rank for a prize keyword/keyphrase would cost quite literally thousands. Companies like Nike can afford to invest as much money and time as needed to get the search engine results that they desire. This doesn't mean however, that small companies can't benefit from SEO work, but the best approach smaller companies on tighter budgets can take, is to focus on what SEO experts know as the "long tail" keywords or key phrases. More on long tail key phrases later, firstly for those that don't have a cup of coffee to hand, here are some quick "to the point" do's and don'ts of SEO. These are practical tips and you as a client should be able to do most of this yourself in order to save a lot of money.


First, we will start with the DO NOT'S of SEO


On to the fun part, these are the DO's of SEO.

Some practical and helpful tips on things that you DO need to do when performing some SEO. Even better, most of these can be done by yourself!

OK, so we've read the Do's and don’ts. We want to know what these long tail keywords are!

Long tail keywords are more specific and generally longer keyword phrases that visitors are much more likely to use if they are closer to the point of purchase. These keyword, or key phrases are usually very specific to something that you are selling.

The benefits of using these keywords, is if a customer uses this particular term, chances are, they have already decided what they want and are more looking towards buying rather than just general browsing. These are the visitors we want and generally would be the easiest visitors to get hold of. The market these days is very saturated and there will be a lot of people doing the same thing you are. Again, we will use the plumber in Sheffield as an example. We can be pretty certain that the term "Plumbing Company" would be the ideal couple of keywords to rank well in Google for. But let's step back and think what the user might be searching for when typing these two keywords together. It could be someone looking for a job. It could be someone looking for general prices on Plumbing to give them an idea for what they “might” need doing. They could be looking for some kind of self-help or plumbers blog. Basically there are lots of reasons people could type this search that aren't actually looking for a particular product or service.

At this point you're probably thinking "yes but what about the large amount of those that are actually looking for someone to provide them with plumbing”. This is true, most of them probably are, so this would make a very valid point. However, the problem here, is the ones that aren't actually looking for a product specifically, what these people will do (or are more likely to do) is what is referred to as a “bounce”.
This means they will click the link to your website, be brought to your website, realise that what is on your site isn't what they were after, so will instantly or almost instantly leave your website without actually looking any further into it. This then shows Google that your site isn't actually suitable for the term "plumbing company" and so eventually weighs badly for you next time. Therefore, in time, you will start to rank badly for that particular key phrase. Wasting any time spent optimising for it.

Hopefully, this article will have started to shed a little light on just how deep “good practice” SEO is.

A lot of SEO is about trusting the company providing you with it. Results are very hard to get on a small budget, and take time. Salesmen are quick to buy your trust, so be vigilant.

Don’t trust the first person (or any for that matter) that say they are going to “rank you first” in Google. Anyone that makes this claim is lying. Well, they aren’t lying. We, could “rank you first” but it will literally be for key-phrases that are not searched. None needs to rank first for keywords that aren’t searched.

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Added: 20/03/201

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